Social Snap is a WordPress plugin to provide complete Social Media management for your site. If you are looking to buy it, here is a detailed review of the features and services of the plugin.
A few weeks back, one of my friends introduced me to a new WordPress social media plugin – Social Snap. I already own Monarch and Social Warfare so I was not looking for any new addition in this segment but thought of giving it a try considering the 30-days money-back guarantee.
Within a span of a few weeks, it has replaced both the plugins and becomes my go-to social media solution for WordPress sites.
Last time, I have published a comparison of Monarch and Social Warfare, which covers both of those plugins in detail. So I am not going to cover those here, you can refer that post if you want to see how Social Snap compares to them.
Social Snap Review
Social Snap is a complete WordPress social media solution that adds most of the required functionality to the WordPress site. This category has too many plugins that are competing with each other like Social Warfare, Monarch, AddThis, etc.
In this overcrowded space, Social Snap is able to hold its own by bundling additional functionalities as Addons. This WordPress Plugin comes with basic functionalities and can be enhanced to add other functionalities on a need basis with Addons.
To know the basic features and its comparisons with other social media plugins, keep reading. I will also cover some of the Addons which I am using. Otherwise, you can check the plugin at the official site.
Social Snap Features
This plugin bundles most of the useful features from multiple plugins. This makes sure that you will get most of the important features and don’t have to look for multiple solutions.
In the post, I will also add some brief details about how this plugin compares with Social Warfare or Monarch. For more details please refer to the detailed comparison post mentioned above.
Social Media Sharing Buttons
One of the basic tasks of a social media plugin is to display the social media sharing buttons on the pages. This plugin does that work with ease.
There are almost 30 different social networks that are available to be displayed on your post and pages. You can select the networks and define the order in which the buttons will be displayed.
Once you have defined the networks, you need to define what type of social media buttons you want to display on your site. There are 5 different types of social media buttons that you can display with this plugin – Inline, Hub, Floating, Sticky Bar, and On Media Buttons.
You can display all of them together or decide which ones you want to display. I like the hub implementation which is a bit unique then Social Warfare or Monarch. It can be plugged in to display on the desktop version of your site at the bottom right or left corner.
Each type has specific settings that allow you to customize the display. Like for Inline Buttons, you can define shapes and sizes. The design of the buttons is responsive which means they will display correctly on any screen size.
You can also enable the on Media buttons like Pinterest on the images. This will make sure users can easily share your images on social media.
You can even create specific combinations like Inline buttons and Share Hub on Desktop site, Inline buttons and Sticky Bottom bar on the Mobile version. This will make sure your users are able to interact with your site according to the device they are using.
So overall the plugin has enough flexibility to display the social share button easily on your site.
Social Media Meta Tags
Social Snap also adds all the required social media tags on the site header so that your site can display correctly on the social media pages.
It also works well with the other SEO plugins like Yoast to display the complete meta tags on your site. Your tags will be added only once.
You can also define some of the basic settings for Social Media Meta Data like Twitter username, Facebook Page, etc. These settings work in conjunction with the settings defined in Yoast.
There is nothing new in here, Social Warfare or every other social plugin does this work.
Automatic Sharing Count Update
Social Snap supports the automatic sharing count updates from multiple networks. You can display the total share count or individual share count to boost your social media stats.
There are no specific settings to define the update schedule but the inbuilt algorithm is good. It works with post published date as most of the updates can be predicted based on that.
Usually, your newly released posts get most of the shares. So, posts published less than a day ago get refreshed every hour. Any posts published less than 5 days get updates every 6 hours, other posts get updated every 5 days.
The schedule should be good enough for most of the sites and they also have a button to force share count update sitewide. If you have too many articles, I would not recommend using that option. It might slow the next page load on your site but can update counts after any major changes.
Share Count Recovery
Like Social Warfare, this plugin can also recover your social share count from domain change or SSL update.
You just need to enter some of the basic settings and it can recover most of the stats from social networks. Mostly the settings are to reflect the changes in the URL structure so the plugin can build the old URL structure.
Once you define it correctly it can fetch stats for old and new URLs for a single page.
I have changed the SSL status of this blog and recovered my stats with the help of Social Warfare. So, I didn’t need to use their recovery method until now.
Social Media Follow Buttons
Social Snap allows you to display the social media follow buttons either in a widget or a Gutenberg block. You can also use shortcodes to display the buttons at any location of your site.
WordPress Administrator can define social media connection in the plugin setting screen and basic design element for the social follow buttons.
You have full control over the colors and layout to define the output according to your site design. The plugin automatically syncs the followers count from most of the social media networks. So once you set it up, there is no need to worry about it again.
In comparison, Social Warfare does not offer this functionality. Monarch has a similar capability which allows you to display social followers.
Click To Tweet Box
Social Snap comes with inbuild Click To Tweet Box functionality. The good thing is that it uses the same shortcode as Social Warfare.
So if you are migrating from Social Warfare, you will not feel any difference. Your site will continue to work and keep displaying the Click To Tweet Boxes.
There are 6 different style click boxes that can be selected from the settings screen. You can set the default layout on the settings and change the individual box layout from the Gutenberg editor.
Here is an example of a Tweet box, go ahead and share the tweet to check the functionality.
Social Media Stats
Social Snap takes a different approach to social media stats across your website. It allows you to include the UTM tracking to your social media shares so that it can be tracked in Google Analytics.
UTM Tracking will allow you pinpoint traffic coming from social media in Google Analytics. You can filter the traffic according to your tracking keyword and know how well they are performing.
You also get beautiful stats page on the site which allows you to check some of the parameters like total share and last week stats.
The page can be used to track general matrics about how the shares buttons are used and detail tracking can be found in Google Analytics. These stats should give you an idea about how the share buttons are used on your site.
Social Warfare Settings & Data Import
One of the worries of changing Social Media Plugin is already accumulated share counts. I was using Social Warfare before moving to Social Snap and would like to retain all the social media share counts.
This plugin makes it very easy to import the settings and data from Social Warfare. You just have to go to Advanced -> Plugin Migration to import the settings and data.
I was able to set the plugin under 5 min with the help of import Social Warfare settings. All the settings were migrated along with complete share count data for every post.
One important point is to make sure you do not delete Social Warfare before migrating the data. Just deactivate the Social Warfare plugin and import the data in Social Snap.
Once done, you can delete the Social Warfare plugin after verifying the migration.
This is where Social Snap set itself apart from other social media plugins like Social Warfare and Monarch. There are 3 different Addons which offers additional functionality for the users – Social Login, Boost Old Posts, and Social Auto Poster.
Many WordPress Admins use different tools for these services so they are not bundled with the base plugin. But, if you want to use those Addons, you can but the license with Addons and use these services.
Boost Old Posts
This optional add-on adds the functionality to revive the old blog posts automatically by sharing them on social media.
Considering recent changes to Facebook APIs, the addon works with Twitter and LinkedIn at this time. For Facebook Pages, you need to look for other solutions.
I use SocialBee to boost my old post along with other social media postings. But if you only want to target Twitter and don’t want to pay anything extra, this can be a good add-on.
You have additional settings like age factor to define old posts, how many posts should be published each day, hashtags addition, etc. It also adds a meta box for each post so that you can easily customized individual posts.
This optional add-on allows users to sign-in with their social media account on your site. So if you want to provide additional login options for your users, you can install this add-on.
Currently, the add-on supports the login via social media networks Facebook, Twitter, Google, LinkedIn, and Instagram. You need to individually set up the networks and the login options can be enabled.
Having this plugin do most of the work will improve your productivity in blogging. Set a login page easily with the shortcode which will display the login button or the logged-in user information.
Social Auto Poster
This is similar to Boost Old Post which allows you to define the networks and post automatically for the newly published posts.
It supports automatic posting on Twitter and LinkedIn networks. You will also get a meta box on the post editing page to define the social media message and hashtags.
There are few more addons is in the work which will be released soon. They have already promised the below two addons –
Social Content Locker – To lock the content behind social media share buttons.
Facebook Messanger Chat – Allow users to directly contact through Facebook messenger.
I will update the post once these addons are released.
Social Snap comes in the free and paid version. Free version is available in the WordPress repository with a limited feature set. This can be a good way to test the basic features of the plugin.
Pro version adds more social networks, automatic share count, share count recovery and other features mentioned above. Paid licenses are split across 3 versions depending on the number of sites and addons.
If you just want the sharing plugin without any addons, you can go for Plus version. Agency version gives 15 sites with all the addons.
Let me know if you need any more information about the Social Snap WordPress Plugin. Below is the link for both free and paid version, go check it out.